Digital Marketing Blog By Vishal Deshpande


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Why is SEO important in Digital Marketing?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In a competitive global market where more and more businesses are taking the digital route to achieve success in the business, there are billions of people searching for what you have to offer. However, to allow people to reach what they are searching for, it is important to rank higher in search engines. Search engines crawl the web, follow links and index content. Search engine optimization (SEO) is the process of getting free or organic traffic to the website. It allows your site to rank higher in search engine results of Google, Bing, Yahoo or other search engines when the user searches for a query. These websites use complex algorithms to determine the website’s ranking.

If you are planning to run an internet campaign then SEO is one aspect of digital marketing that you
cannot afford to miss out on. Although it may be one of the most cost-effective marketing techniques, it is also arguably one of the toughest strategies to implement and get right. Success in SEO depends on a number of factors which allow better performance and ranking as compared to competitors.

Cost Effective Solution
There are many digital advertising methods which have high costs and low returns attached to it. This is why SEO is a more cost-effective solution. It has a better ROI as compared to other techniques, such as PPC and online ads.

Build an Online Presence
SEO allows you to obtain higher ranks for your website in the local as well as global search markets. Users trust sites that have a higher search engine ranking. This helps in building trust for your site. Moreover, people who find the site through search engines are more likely to promote it on social media. This helps in brand building.

Get Ahead of Competition
SEO allows you to get ahead of your competition. If there are two websites with the same business, let’s say it is online insurance comparison, then a site which ranks better in search engine results gets more mileage and better results as compared to a competitor. In order to obtain the advantage over a competitors, it is important to rank better and this is possible through SEO only.

Best for Lead Generation
Most people believe paid search is much better and SEO is all but dead. But this a misconception. To get the maximum results, paid search needs to work in sync with SEO. Search engine optimization brings in traffic. Although this may or may not convert into sales, but it is an excellent tool for lead generation.
The traffic generated by SEO also gives excellent insight onto your customers, i.e. what they search for, the time of the day when they do so, the technology they use, where they live, etc. This helps in building better business strategies.

SEO is a great marketing technique that can bring in qualified leads and customers while keeping the brand name alive among the customers. What are your thoughts on the importance of digital marketing?