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Facebook Ad Benchmarks for YOUR Industry [New Data] | Facebook Tips

Facebook Ad Benchmarks for YOUR Industry [New Data]

Facebook ad performance can vary widely for different business types and industries. What numbers should you be looking to beat when it comes to Facebook ad click-through rate, conversion rate and more?
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Data Sources

This report is based on a sample of 256 US-based WordStream client accounts in all verticals (representing $553,000 in aggregate Facebook spend) who were advertising on Facebook between November 2016 and January 2017. Facebook campaigns can have several different objectives, so only Facebook campaigns with the objective of driving conversions were considered when determining average CVR and CPA numbers. Average figures are median figures to account for outliers. All currency values are posted in USD.