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PPC & Local Service Area Businesses – A Perfect Fit

Marketing a local service business used to be a lot less complicated. In the old days, you could just put an ad in the Yellow Pages, put some flyers on mailboxes in target neighborhoods and rely on word of mouth referrals. Fast-forward to today’s landscape and it seems like it keeps getting harder and harder for local businesses to get and maintain traction in search results.

Google’s recent shift to showing only 3 local results (down from the previous 7 pack) has gotten me thinking a lot about what local, service area businesses need to do to reach potential customers today. Google has been steadily moving toward showing search results based on the searcher’s actual geographic location (though just how accurate their placement of searchers is, is a topic for another post!).More>>